FREQUENTLY ASKED QUESTIONS
CAN I RENT THE PARLOR BY ITSELF?
No. The Parlor is our front bar room and stays open to the public during regular service. It is only available with a full venue buyout. The Salon is the primary space available for private rentals and can be booked independently. If you need both rooms, a full venue buyout includes The Salon & The Parlor.
MAY WE BRING IN OUR OWN CATERERS OR DO WE HAVE TO PICK FROM A PREFERRED LIST?
While Prim offers a one-of-a-kind experience, we stick to libations and do not have an in-house kitchen for on-site food preparation. We partner with Kristen at Delightmoore Catering as their team knows our space like no other and can bring practically any kind of cuisine on site.
*Catering is only permitted for private events in our Salon.
LIVE ENTERTAINMENT
Prim loves when live entertainment echoes throughout our space. Should your event need live entertainment, we've got you covered! All live music must be booked through our sound engineer, Justin. He's happy to find you anything from a solo artist to a large band, to a DJ to fit your vision.
IS YOUR VENUE ALL ABILITY ACCESSIBLE?
Absolutely.
PARKING
While unable to accommodate valet directly outside, Prim is lucky enough to have 3 parking garages, only one block away at Fountain Square and the 84.51° Garage. We also have a 3CDC Garage right underneath us. Street parking nearby is also available, and signage is posted for restrictions.
ARE TABLES & CHAIRS PROVIDED? WHAT TYPE DO YOU OFFER?
Our venue is lined in plush cushioned booths, and plenty of tables and chairs are available for guests to cozy up in.
VENUE RENTAL INVESTMENT
Our venue rental investment is the initial cost of using our space here at Prim. This varies greatly depending on the day, time, and size of your event.
DO I NEED TO SCHEDULE A TOUR OR CAN I JUST STOP BY?
Please email us or complete the form below to schedule a tour if you would like to take a look around the space to be sure it is perfect for your vision.
PRIVATE PARTY REQUEST
Please submit the form below, and a member of the Prim team will follow up within 24 hours of your request.
Private Parties
Thank you for considering Prim to host your private event. We’re honored to help bring your vision to life in our unforgettable space. Our team is committed to creating a seamless, memorable experience that exceeds expectations and delights your guests.
Prim features two distinctive spaces for gatherings: The Salon and The Parlor. The Salon is our primary private event space and may be reserved independently. The Parlor, our front room, may only be reserved when booking a full venue buyout, as it remains open to the public during standard service hours.
THE SALON
Guests are greeted by opulent simplicity as they’re ushered into the effervescently luminous, acoustically brilliant, half-domed clubroom and pause to take in the surroundings. Slide into a bountiful banquette or take your place front and center at a marble bistro table and peruse a sparkling list of libations, custom-crafted to complement the ambience and perfect your evening.
This space may host up to 100 guests with additional room if chairs are removed.
*The Salon is available for private parties before 8 p.m., but after that, a full-day buyout is required due to room setup limitations.
THE PARLOR
The Parlor greets you the moment you step through our revolving front door. This intimate room features plush couches, parlor-style seating, and front-row views of our striking green bar. Because The Parlor functions as Prim’s main bar area during daily service, it remains open to the public unless the entire venue is reserved.
This space may host up to 40 guests.
*The Parlor cannot be reserved independently. It is only available when booking the full venue (The Salon + The Parlor)
